Collecting Meaningful Metrics

Gathering and analyzing data to outline metrics can be a waste of time and effort without a baseline plan or a goal. It is just collecting meaningless data – busy work. As leaders, we must illustrate our team’s capabilities. As communicators, we must convey a crisp message to our internal customers to outline our story of who we are, what we are achieving, and were we want to be.

This presentation will share how my team navigated the perils of data gathering and analysis to tell our quality and productivity story. The key components my audience will learn is how to obtain meaningful data for a successful story. How to convey a message for your target audience, so a positive change can happen. How to automate your data gathering.

Meet the Presenter

Leticia Guzzetta is an experienced Sr. Technical Communications manager and writer with a focus on improving publishing processes and content strategies with some expertise in XML, DITA, CMS, CCMS, and FrameMaker. At Cadence Design Systems (her current company), Leticia manages the Design IP documentation writing team and projects. She works closely with her overseas team and peers to improve the publishing process and guide the team to modernization. With her 17 years management experience and 30 years publishing experience, Leticia is in a unique position to aid her colleagues on their modular documentation journey.
Leticia has a BA, MA in English. She hopes to achieve a doctorate someday. In Leticia’s spare time, she enjoys spending time with her family and traveling…especially to Hawaii.

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