Where the Wild Things Are: How to explore and measure the immeasurable

Measuring the immeasurable is becoming increasingly easy thanks to rapid innovations in quantitative and qualitative measurement methods and mechanics. But knowing which metrics to measure and how to measure them remains a seemingly impossible feat – even for the best equipped teams! In this session, learn the tips and tricks that will ensure you and your team are able to best align, understand, explore, identify, and define the best metrics to measure and methods by which to measure. Through a highly collaborative and interactive session, you’ll learn how to best approach the wicked problem of identifying what to measure and the methods by which to measure it, experience industry-leading methods for making tangible the process of defining key metrics of success, and gain the skills and tools needed to implement these techniques into your team’s work. Let’s find (and measure) the wild things together!

Meet the Presenter

With a restless drive to innovate powered by an interdisciplinary background in design, technology, business, and psychology, Colin focuses on creating forward-thinking solutions across domains (Blockchain, AI, Cloud, etc.) which seek to solve the often unseen, higher-level problems latent in our world and the technologies we use everyday.

As a Global UX Design Consultant with the IBM Cloud Garage, Colin assists clients worldwide in transforming their offerings, industries, and cultures through a user-centric focus, mindset towards what could be, and passion for empowering others to do the right thing – not just the easy thing.

From kickstarting startups to leading large-scale design transformations with Fortune 500 companies, Colin continuously seeks the exciting, discipline-crossing challenges involved in his work that require him to wear a wide arrange of hats – be it a business strategist, developer, researcher, designer, or other – at any given moment. Most of all, he enjoys helping and empowering others in order to bring even the most incredible, future-forward visions to life.

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