How to Successfully Manage the Tsunami of Content and Tame the Wave

At 3M, there are products ranging from simple to highly technical in nature. There are tens of thousands of SKUs or individual products and systems that 3M supports, each with their own technical documentation and content. This means that our technical or user content needs to be consistent, cohesive, and accurate. Trying to manage this enormous amount of content is daunting. The existing tools didn’t have a good way to connect the dots between documents, keep authors informed of changes, and filter or catalog our content. Content updates came in waves, such as spanning updates, regulation changes, and branding implementations. The task of keeping so many documents up to date made us feel like we were drowning and only maintaining rather than exceeding in the task of content management. At a company as large as 3M, we needed a new solution that could be scaled to meet the business requirements of each individual group while still being consistent and presenting us as one company. Join this session to learn:

• How implementing a CMS on a small scale first helped to effectively implement at a large scale later
• How we used version control for effective content management and meta tags consistently
• How we saved an enormous amount of time and reduced content management risks by moving to XML Documentation for Adobe Experience Manager

Meet the Presenter

Teeghan Herian is a Technical Content Management Supervisor at 3M Company in St. Paul, MN. She has 15 years of content management experience in healthcare, manufacturing, software and engineering. She has completed B.S. in Biology from University of MN Twin Cities and an M.S. in Scientific and Technical Communication from University of MN Twin Cities.

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