Balancing Structure With Stakeholder Needs
Content professionals know that structured content creates consistency, helps with SEO, minimizes rework, and reduces cost of translation. But, we can’t expect stakeholders to use or even understand XML content standards. Megan will talk about finding a balance between precisely structured content and a positive stakeholder experience.
Meet the Presenter
As Sr. Manager Content Strategy for Amazon Web Services, Megan Gilhooly drives the creation, quality, and prioritization of content produced by the Solutions Architecture team. Formerly, she was Sr. Manager Content Management for Amazon Seller Support, leading the editorial and publishing team for content assisting sellers on all global Amazon sites. Prior to Amazon, Megan was Director of Information Experience at Ping Identity and, before that, Director of Technical Communications at INVIDI Technologies. Throughout her career, Megan has served as employee and consultant to various software companies, building technical & marketing communications products and processes. As a former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and communication teams. She has a BA in Speech Communication, an MS in Journalism, an MS in Strategic Management, and a Masters Certificate in Technical Communication.
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