Up-level the Content Conversation: How to discuss content strategy across the enterprise

You know that you have best practices, solutions and tools that are delivering great value, but how can you increase the value of your efforts by leading conversations about content at the enterprise level? Come hear Laura Bellamy, Director of Content Strategy at VMware, discuss how VMware founded an enterprise Content Management Council that leads cross-divisional conversations, aligns on strategic initiatives, and works collaboratively to holistically improve the customer experience.

What can attendees expect to learn?

In this session, you will learn how to overcome the resistance that teams have about governance and build allies in other divisions to start enterprise-level discussions about content. Attendees will hear tips for getting a team together, making the case for enterprise discussions, and defining program scope. Laura will share the VMware timeline to establish a council and share examples of successes and failures in the journey to establish enterprise content strategy.

Meet the Presenter

Laura Bellamy is the Director of Content Strategy & Operations at VMware. She leads a global team of content professionals who are focused on addressing cross-divisional content challenges. Laura has 15 years of industry experience as a technical writer, information architect, and information development manager. She is a co-author of the book DITA Best Practices.


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