Smarter, Faster, Better Content: What do we need to know?

Intelligent content. Smart Content. Smarter Content. Information 4.0. Cognitive Content. Whatever you call it or have heard it called, it’s looming on the horizon. Perhaps you have already met it head on and have already implemented a strategy to address it. Perhaps you’ve acknowledged its presence and are working on a plan. Or perhaps you’ve only heard people talking about it and haven’t yet tried to figure out what it means to you and your team. Regardless of where you fall in this spectrum, we hope you will join this interactive discussion of what we as an industry need to be doing. How do we get a handle on what it encompasses? Who can offer best practices and effective strategies for addressing it? What are the steps we should be taking to prepare ourselves and our current content? What kind of support do we need – training, conferences, publications, consulting services – to move forward and stay up with the changing information consumption trends? Join Sarah and Dawn in this brainstorming session as we work to define terms, benchmark the progress made, and plan for the changes that still remain.

Meet the Presenters

Dawn Stevens is the President, and owner of Comtech Services and the Director of the Center for Information-Development Management. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.


Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Sarah holds a BA from Duke University and is bilingual in English and German.


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