The Politics of Metrics

The truth is in the data, but sometimes the truth can be hard to swallow. As business leaders become more data-driven and reliant on KPIs, they must be prepared for the political pitfalls that come with sharing data up and down in the organization. Come hear from a diverse panel of leaders from content, user experience, support, and tools teams discuss their experience navigating the politics of metrics. The panel will share key lessons learned from failures and successes as well as real-world strategies for data success.

Meet the Presenters

Laura Bellamy
is the Director of Content Strategy & Operations at VMware. She leads a global team of content professionals who are focused on addressing cross-divisional content challenges. Laura has diverse industry experience as a technical writer, information architect, and information development manager. She is a co-author of the book DITA Best Practices.


Jenifer Schlotfeldt is the Content Experience Architect for IBM Cloud, leading a team of software engineers, designers, ContentOps, and content designers. Not only is the team supporting continuous delivery of the IBM Cloud Docs and IBM Cloud API Docs, but it also embraces DevOps and Design Thinking practices. She is also the co-author of DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA.


Amanda Washington is the Senior Manager of the Project Management Office (PMO) and Business Process for Worldwide Customer Experience at Electronic Arts, Inc. She leads a team to deliver business improvements through process, training, tools enablement, and governance. Amanda’s background includes experience in technical writing, information development management, and project management.


Sunny Yang
is an Experience Design Manager at Adobe, leading a design team that helps creative people quickly access an entire world of creative content from Adobe. Sunny has previously designed well known mobile and web products at Motorola, Samsung, and Yahoo!



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