How to Measure Anything

In this half-day session, Doug Hubbard will explain how to measure anything – literally.  He proposes that all perceived “immeasurability” is based on some combination of three simple misconceptions.  When these are understood, a path to measurement can be described even for what seems to be beyond quantification.  You will see anything that matters must have observable consequences and once those are identified, the rest is simple math.  You will see that the actual math of statistics shows even a few observations can greatly reduce uncertainty where it really matters.  You will find that no matter how difficult a measurement problem seems, it has probably been measured before, you probably have more data than you think, and you probably need less data than you think.

The session will include:

      • Why quantitative models improve our decisions
      • The three illusions of immeasurability
      • How to model decisions under uncertainty
      • How computing the value of information changes what we measure
      • How simple empirical can be used to reduce uncertainty where it matters most

Douglas Hubbard is the founder of Hubbard Decision Research (HDR). He is the author of How to Measure Anything: Finding the Value of Intangibles in BusinessThe Failure of Risk Management: Why It’s Broken and How to Fix ItPulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities and his latest book, How to Measure Anything in Cybersecurity Risk (Wiley, 2016). He has sold over 140,000 copies of his books in eight different languages.  Two of his books are required reading for the Society of Actuaries exam prep.  In addition to his books, Mr. Hubbard has been published in several periodicals including NatureThe IBM Journal of Research and Development, The American Statistician, OR/MS TodayAnalyticsCIO, and Information Week.  Mr. Hubbard’s experience in quantitative management consulting totals over 30 years and spans many industries including insurance, financial services, pharmaceutical, healthcare, utilities, energy, federal and state government, entertainment media, military logistics, and manufacturing. His AIE methodology, has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research. He is a popular speaker at valuation, risk, metrics and decision analysis conferences all over the world.

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