Douglas W. Hubbard
He is known for taking a critical view of several popular methods and standards in risk management and decision making in organizations. He argues that extensive research in methods such as “risk matrices”, the use of weighted scores in decision making, and even expert intuition are inferior to certain quantitative methods.
Hubbard began his management consulting career at Coopers & Lybrand (subsequently merged with Price Waterhouse to form Price Waterhouse Coopers) in 1988 after finishing his MBA at the University of South Dakota. He formed Hubbard Decision Research in 1998 to focus on the practical application of several fields of quantitative analysis. His methods have been adopted in insurance, financial services, pharmaceutical, healthcare, utilities, energy, federal and state government, entertainment media, military logistics, aerospace R&D, cybersecurity, and manufacturing. His work is frequently cited in both management and academic publications.