Creating Digital Content to Meet Emerging Customer Needs

Presentation Abstract

With the rapid growth of digital content, customers’ needs for accessing product documentation are changing. The good news is this information is viewed as an authoritative source, but it may prove difficult for customers to find relevant information for a solution, task or researching product details. They have expectations for a unique contextual experience; but how do you provide support with a product documentation web site that can appear overwhelming and difficult to navigate or search?

This round table will discuss ideas, trends and techniques to enrich your content to support emerging customer requirements. We will look at benefits of dynamic delivery to provide a richer customer experience and include ideas you can use today to update your content strategy.

Meet the Presenter

Chip Gettinger is VP Global Solutions Consulting, SDL, managing a team who work with SDL customers in maximizing global content with SDL technologies. Chip has over 20 years’ experience in global content strategies, publishing, business consulting, strategy, coaching and component content management systems. He speaks and blogs about adoption working closely with industry organizations, partners and customers in technology solutions and deployments.


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