How to Get More Out of Your Content

Presentation Abstract

Your content is one of your organization’s most valued assets. It can provide a positive (or negative) image for your business or support/training for your internal and external clients, and it can generate sales (or not). You need to get the most out of your content to make a positive impact on your company. Learn some tips on how you can make your content work harder for your organization.

What can attendees expect to learn?

The tips presented in this session will benefit those who are just  beginning to implement a structured authoring/content management strategy and those who have been doing it for years. There’s always room for improvement, and we will talk about how that can be done at any stage of a content management initiative.

Meet the Presenter

Suzanne Mescan, Vasont Systems’ President, has worked in all aspects of the information management and publishing industry for more than 30 years, including content management, editorial, art and design, project management, prepress production, printing and binding. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).

Sue Wear joined Vasont Systems in 2013 as a Senior Content Analyst. In this role, she provides ongoing support and partnerships with clients, CCMS implementations, and XML data services. Previously, she spent 20 years as a technical writer with GE Healthcare, where she was a Vasont CCMS Administrator and user for more than 10 of those years.