Collaborative Best Practices for Implementing Unified Content Strategy

Presentation Abstract

Knowing what needs to be done and achieving it are dramatically different things. While there’s general consensus that carefully and deliberately establishing and articulating a content strategy is a good thing, execution remains an elusive holy grail–especially at the enterprise level. This presentation will take a look at some of the unexpected challenges a product content organization encountered as they worked with other content development groups, product marketing, product management, UX, and development to define and implement a truly unified content strategy. We’ll discuss, in particular, methods for:

  • Overcoming organizational ego and bias to enable effective, client-focused collaboration
  • Aligning the different priorities and methodologies used be collaboration partners
  • Using OKRs and “radical focus” make content strategy implementation manageable and effective

What can attendees expect to learn?

Rather than describing what content strategy is or focusing on various parts of content strategy (such as reuse, translation, IA, standards, etc.), this presentation will focus on best practices for dealing with some of the operational challenges that accompany developing and implementing an enterprise-level content strategy. Attendees will hear about specific, actionable approaches for meeting these challenges.

Meet the Presenter

Toni Mantych describes her professional purpose and passion as “Solving client problems with content, and content problems with technology.” She is currently Director, Content Strategy and Architecture at ADP. In that role, she oversees content strategy and architecture projects and leads the Information Architecture and Content Strategy team for the Information Development Services group (IDS). Over the last 5 years, she has spearheaded the adoption of DITA and component content management within IDS and ADP. She has taught numerous courses in the graduate Technical and Professional Communications program as Portland State University and speaks regularly at content industry conferences.