Content Mashups – the Wave of the Future

Presentation Abstract

Many companies have realized several benefits from structured content adoption but customers continue to have to look in multiple locations for product information. The drive to online content is rapid, but sources of content remain in the domain of the team that created it. We expect our customers to research different sites for online documentation, knowledge articles, social, training videos, release notes, datasheets and so on.

Imagine a near future providing customers a Web page or application that dynamically integrates complementary content from multiple sources. A content mashup provides a clean, easy way for customers to discover relevant content from a variety of sources. This is accomplished by providing a live connection with a taxonomy system across the different source systems. Further, content relationships provide the ability to filter content based on a customer’s preferences or observed behaviors.

This talk looks at the benefits our customers gain by investing in a content mashup design for delivery and our ability to manage frequent changes and updates, relationships and metadata. Our investments in topic-based authoring will finally provide relevant and reliable results for customers along with content mashups from other sources.

What can attendees expect to learn?

How do we help our customers navigate and find relevant content from so many different sources within our companies? This talk will look at use cases of content mashups between content topics and a multiple of different sources, in the correct language, for a customer. There are tools, techniques and emerging best practices to dramatically improve the quality of content navigation and search results. This talk will look at trends with content mashups between structured and unstructured content.

Meet the Presenter

Chip Gettinger is VP Global Solutions Consulting, SDL, managing a team who work with SDL customers in maximizing global content using SDL solutions. Chip has over 20 years’ experience in global publishing, content strategies, customer experience, business consulting, coaching, and component content management. He works closely with industry organizations, partners and customers in technology solutions and deployments.

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