Many companies have realized several benefits from structured content adoption but customers continue to have to look in multiple locations for product information. The drive to online content is rapid, but sources of content remain in the domain of the team that created it. We expect our customers to research different sites for online documentation, knowledge articles, social, training videos, release notes, datasheets and so on.
Imagine a near future providing customers a Web page or application that dynamically integrates complementary content from multiple sources. A content mashup provides a clean, easy way for customers to discover relevant content from a variety of sources. This is accomplished by providing a live connection with a taxonomy system across the different source systems. Further, content relationships provide the ability to filter content based on a customer’s preferences or observed behaviors.
This talk looks at the benefits our customers gain by investing in a content mashup design for delivery and our ability to manage frequent changes and updates, relationships and metadata. Our investments in topic-based authoring will finally provide relevant and reliable results for customers along with content mashups from other sources.