The Rise of the SMEs

Presentation Abstract

The experts will discuss the evidence of trends for more SME-authored content, and investigate the forces driving the trend. They will also share good practices for safeguarding quality content and efficient production when more and more documentation is written by people outside of the information development team. They will also discuss potential benefits to using more SMEs, and raise some questions around the real cost of using SMEs to author content. What does it mean for the tech writing profession if “anyone can write technical documentation”?

What can attendees expect to learn?

If you feel as though you have to fight to have information development specialists write your content, come and hear how others are experiencing changing patterns of content development. Share good practice regarding handling SME-authored content as we look for ways to build collaboration without sacrificing standards and efficiencies. Discuss how to leverage your Information Developer experience and skills when folks from other teams are writing content, and brainstorm with the panel the new skill sets we must nurture to be successful in a collaborative environment.

Meet the Presenters

I have eighteen years’ experience as a technical communicator. For the past few years, the main focus of my career has been DITA XML, content management, and migrating content into DITA and a CCMS. My team won the RFQ to migrate Ericsson’s content to a DITA XML/CCMS solution. Since then, we have migrated thousands of pages of content, performing pre-migration analysis, restructuring content, maximizing reuse, and producing variant output.

Sharon recently joined IXIASOFT, a leader in the content management software industry.

 

Toni Mantych describes her professional purpose and passion as “Solving client problems with content, and content problems with technology.” She is currently Director, Content Strategy and Architecture at ADP. In that role, she oversees content strategy and architecture projects and leads the Information Architecture and Content Strategy team for the Information Development Services group (IDS). Over the last 5 years, she has spearheaded the adoption of DITA and component content management within IDS and ADP. She has taught numerous courses in the graduate Technical and Professional Communications program as Portland State University and speaks regularly at content industry conferences.

 

Joe Pennachio is a skilled professional with experience building and directing technical teams globally. Significant strategic and operational experience with a strong bias towards executing organization-wide transformation, achieving increased efficiency, and reducing cost. Proven ability for identifying and analyzing critical customer and business needs and implementing change.

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