The Role of Social Media in Technical Documentation

Integrating Agile practices into an information development group requires a shift in thinking about issues such as resource We will hold a debate around the proposition that “The direct engagement between writer and end-user over social media engagement drives toward a leaner process for content delivery.” Proponents and Opponents will discuss the ramifications of writers “publishing” through social-media channels and accepting input from those channels. Participants will “vote” before and after the debate to determine which arguments were more persuasive.

Meet the Presenter

EricKuhnenEric Kuhnen has more than 20 years of experience in product research, development and management. Mr. Kuhnen was most recently responsible for competitive positioning, product marketing, and product management at Astoria Software, GoRemote (acquired by iPass), and Oracle Corporation. Since 1990, Mr. Kuhnen has managed the launch of nine different software products across four different disciplines: on-demand, enterprise, equipment control, and government. Products that Mr. Kuhnen has launched have set sales records in the first years of their operation, and one was awarded 2002 Software Product of the Year by Semiconductor International magazine. Mr. Kuhnen presently manages global operations, product management, pre-sales and marketing for Astoria Software, a division of TransPerfect, Inc. Mr. Kuhnen holds a Bachelor of Science degree in Computer Science from Brigham Young University.

MichaelRosinskiMichael Rosinski is the Chief Executive Officer of Astoria Software. Mr. Rosinski has led a dynamic 25-year career as a technology executive in the enterprise application software industry. Before joining Astoria, Michael was a founding member of American Software’s management team, where he was EVP of Sales – growing revenues to over $100M and responsible for the company being named to “Forbes Best 200 Small Companies.” At American, Michael completed one of the first IPOs in the ERP market segment, and later was responsible for the company’s successful spin-off IPO of Logility, Inc. in the supply chain management (SCM) space. Michael also served as SVP of Worldwide Sales and Business Development at Avolent, where he grew sales over 140%. Prior to Avolent, Michael leveraged his international experience as President of Augeo Software, a French/Dutch company in the professional services automation (PSA) space. Under his direction, the company instituted marketing, sales, and funding partnerships with J.D. Edwards, Daimler Chrysler, and ABN Amro resulting in Augeo being named by Computerworld as one of the “Top 100 Companies to Watch in 2000.” Michael also held key executive positions at Nestle USA and Johnson & Johnson. Michael holds a bachelor’s degree in Management and Organizational Behavior from Rider University and has completed graduate M.B.A. study at Fairleigh Dickinson University.

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