Are You Ready for Content 4.0?

There has been a lot of interest in the concept of Industry 4.0 as an expression of the way manufacturing is going. This talk looks at what emerges when we apply similar evolutionary stages to the the concept of content. This effort follows some prior work that had been directed towards looking at what Web 4.0 might look like. Once we get going, it becomes possible to explore collateral concepts using the same stages including information and documentation. As befits a TED-Like Talk, this session will embrace some big ideas and will raise some important questions about where the business of communication is going.

What can attendees expect to learn?

This concept of Content 4.0 is just now being hammered out but it appears, in early explorations, to make sense and it helps to paint a picture of the future that while partially unfamiliar also has the feel of inevitability to it. If nothing else, the concept, and the levels that lead us to Content 4.0, will spark conversation.

Meet the Presenter

JoeGollnerJoe is the Managing Director of Gnostyx Research Inc. (, a company he founded to help organizations to leverage applied content technologies to achieve sustainable business benefits. Over the last 25 years, he has led over 100 content management initiatives in a wide variety of industries including aerospace, defense, software, telecommunications, engineering, construction, education, publishing, government, and healthcare. He is grateful for the chance he has had to work with a wide range of innovative customers including Boeing, the Department of Defense, NATO, NORAD, HP, Xerox, Nokia, Samsung, Hearst Publishing, the University of Oxford, and the Russian Academy of Science. A former artillery officer in the Canadian army and a graduate from the University of Oxford (Masters of Philosophy), he blogs on the nature of content as the Content Philosopher ( and is still working on his book about “engineering content”.

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