Creating a Collaborative Culture That Actually Works—Inside Cisco’s Transformation

Presentation Abstract

People know why they need to collaborate. They even know what groups across the enterprise they should bring together.  They even know a lot about what they’ll gain from a successful collaboration. The problem: they don’t know how to get collaboration to actually work. Ron Ricci helps us understand how Cisco learned to do collaboration right. He provides key insights into working with people who aren’t inside your organization.

What can attendees expect to learn?
From his opening address, you will take away best practices gained from Ron’s experience guiding Cisco’s transformation into a collaborative culture. 

Meet the Presenter


Ron Ricci is Vice President at Cisco and is globally responsible for four Customer Experiences in Cisco’s sales organization:  Executive briefings, demonstrations, proof of concept labs and proposals.  He joined Cisco in 2000.

Ron spent his first 12 years in Cisco as the company’s Vice President of Corporate Positioning, reporting directly to Cisco CEO John Chambers with the charter of driving executive alignment and collaboration to Cisco’s top corporate priorities.

Ron is an active executive sponsor of five Cisco transformation accounts and was named the 2011 Public Sector “Executive Sponsor of the Year” for his work with the U.S. Army.

In addition, Ron is a published author and active in social media on Twitter as @RonRicciCisco. In November 2011, Cisco published Ricci’s second book, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential, which he co-authored with Cisco colleague Carl Wiese.  Ron’s first book, Momentum: How Companies Become Unstoppable Market Forces, was published by Harvard Business School Press in November 2002, and was ranked as a “Top 100” book for marketing and business strategy.

Prior to joining Cisco, Ron helped CEOs and executive teams tell their stories and position their brands, including top executives at Dell, HP, IBM and Adobe.

Ron can be followed on Twitter at @RonRicciCisco.

Ricci holds a Bachelor’s Degree in Political Science from Fairfield University and a Master’s Degree in Journalism from the University of North Carolina.

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