Agenda
Tuesday – November 7, 2023
Each block of time represents a highly interactive session.
We encourage you to participate in each of the sessions to develop actionable take-aways for yourself and your team.
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All times shown are Pacific Standard Time
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Time |
Session Title |
Presenter |
|---|---|---|
| 8:30 – 10:20 AM | Generative AI and Ethics in Content Development (Includes Exercise) Â Â Â  |
Alan Houser Transperfect |
| 10:35 – 11:30 AM | Innovation & Governance (Includes Exercise) Â Â Â |
Paul Bongers Acrolinx |
| 11:30 AM – 12:30 PM | Break | |
| 12:30 – 3:30 PM | Building AI Strategy & Synapses (Includes Exercise) Â Â Â |
Jason Kaufman Irrevo |
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Knowledge is Power: Making AI Work for You
Knowledge is Power: Making AI Work for You
It is often said that knowledge is power. And we are seeing just how powerful AI is. In order to get the best results from any AI solution, the people setting up the AI should have the knowledge of how that solution works.
In this presentation, we discuss the basics of AI:
– What is at the core of artificial intelligence
– What is natural language processing
– How do you train an AI system
– How does AI process information and make decisions
– Why do public LLMs hallucinate and how to minimize hallucinations with your LLM
Val Swisher, Content Rules
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche.
Val has been using natural language processing with her customers for more than 15 years. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology to make it work for you.
The AI revolution - What's in it for the content writers?
The AI revolution – What’s in it for the content writers?
ChatGPT took the world by storm. While some took shelter, others chose to spread their wings, ride the winds of change, and explore the new possibilities. So, how high can we now fly?
In this presentation, we’ll see what new prospects were opened up by AI for the content creators, as they are an excellent fit for AI adoption. Why? Because they can use it to boost their productivity, while also keeping the control in their hands by ensuring the content they deliver to the end-users is accurate.
Sorin Carbunaru, SyncroSoft SRL
A seasoned Java developer with over 7 years of experience, Sorin Carbunaru is a member of the Oxygen XML Author team. He also stands as the main contributor to the Oxygen Git Client add-on, while in the last several months he has been involved in the development of the Oxygen AI Positron platform. Beyond his technical abilities, Sorin is also a dynamic and engaging presenter, captivating audiences through his insightful webinars.
Building AI Strategy & Synapses
In this illuminating three-hour session, we delve into the integration of traditional document management practices and modern AI capabilities. The session is segmented into strategy development and hands-on AI application. Initially, we address job security concerns, illustrating how AI alleviates challenges like writer’s block and can expedite drafting, editing, and comparing content. We’ll discuss drafting a pragmatic AI policy, exploring practical AI applications and a Prompt Library creation and the importance of taking the lead on AI for your organization. You’ll get hands-on experience with generative AI tools like ChatGPT, Anthropic, and others for creating and modifying content. This empowering journey aims to equip attendees with the confidence to advocate and implement AI solutions, propelling their teams towards enhanced operational efficacy and a future of uncharted possibilities.
Jason Kaufman, Irrevo
Jason is a renowned Content Strategy Expert and the President of Irrevo (a technical writing staffing and consultancy), with over 20 years of experience in enhancing customer satisfaction and reducing support costs for leading organizations. Passionate about AI-driven technologies, he revolutionizes organizations’ approaches by leveraging innovative content strategies. As a visionary, Jason collaborates with enterprises, specializing in AI integration, knowledge engineering, and content management. His expertise spans writing, reviewing, summarizing, and analyzing content using AI. With KCS and AI for Decision Making certifications, he combines technical writing, leadership, and cutting-edge AI solutions for lasting positive impacts on companies and customers. He is also the publisher of EverythingAI news, check out EverythingAI on LinkedIn: linkedin.com/newsletters/7054141840194764800/.
Writing Principles for Generative LLMs
Abstract Coming Soon
Pending Confirmation
Bio Coming Soon
Generative AI and Ethics in Content Development
Before single-source publishing, content reuse, and component content management became standard practices, many writers had to avoid “plagiarizing” content *from within the organization*. Fortunately, as standards and best practices around content development have evolved, so have ethical standards and norms evolved. But today, Generative AI raises formidable and difficult issues around copyright and intellectual property. This presentation will address these issues, provide insights into how they might be resolved, and offer possible tactics for organizations that want to benefit from generative AI, without being a source of training data for others.
Alan Houser, Transperfect
Alan Houser is Senior Solutions Engineer with the GlobalLink CCMS division of TransPerfect. Alan is a fellow and former president of the Society for Technical Communication, a former member of the OASIS DITA technical committee and Lightweight DITA subcommittee, and an adjunct professor at Carnegie Mellon University. Alan is a frequent presenter at technical communication conferences, and enjoys deploying best practices and standards to help organizations improve the efficiency of their technical communication workflows.
Innovation & Governance
Enterprise companies are adopting AI generative tools to streamline their content operations and improve efficiency. But without proper governance, they may find themselves publishing off-brand, non-compliant, and even offensive content.
In the era of generative AI, companies need content governance more than ever. Join Paul Bongers to take a closer look at ChatGPT, AI, and NLP technologies and discuss their impact. Don’t miss out on this unique opportunity to balance innovation and governance in the digital age.
Content creators, writers, and digital marketers will all leave with a more comprehensive understanding of generative AI and why it requires content governance.
Paul Bongers, Acrolinx
Paul shapes the Acrolinx product strategy. He has worn many hats in SaaS businesses, but at heart he’s a strategist and a technologist. Paul brings a wealth of experience and creativity to Acrolinx. His work with partner ecosystem development, SaaS strategy development along with a deep passion for user-centric technology set the tone of innovation at Acrolinx.
Acrolinx helps organizations create quality content that is aligned with business strategy. Acrolinx provides a combination of authoring assistance and content governance to make sure your enterprise speaks with one voice, at scale.
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Abstract Coming Soon
Presenter, Company
Bio